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<br>By [Allison](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry show in Las Vegas luxury jets are luring buyers with their sleek shapes, luxurious cabins - and increasingly, their usage of [alternative fuels](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price).<br> |
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<br>Fuel producers and jetmakers are eager to showcase unique types of aviation fuel deemed less harmful to the environment, from used cooking oil to the clearly less [glamorous meat](https://stocktwits.com/symbol/MNEL) waste.<br> |
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<br>[Business jet](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) operators, like airline companies, have actually acquiesced ecological pressure on aviation and committed to cutting in half carbon emissions by 2050 compared with 2005.<br> |
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<br>Their hope is that embracing sustainable fuel to curb emissions could make company jets more attractive to ecologically conscious [buyers -](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) particularly questions over sustainability from shareholders or green project groups.<br> |
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<br>The [schedule](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) of less polluting private jets could likewise spare the rich and famous the negative publicity experienced by Britain's Prince Harry and his other half Meghan over a recent private jet trip to [southern](https://www.pinterest.com.au/missionnewenergy/) France.<br> |
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<br>Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.<br> |
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<br>The most recent waste-based fuels consist of "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, primary business officer of Boston-based [biofuel](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) producer World Energy, which produces fuel from meat waste used by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>Some of the other 79 airplane on screen are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes expected to be pumped at the [program](https://www.zoominfo.com/c/mission-newenergy/346542889).<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of total yearly carbon emissions globally, but can release, on average, approximately 20 times more [carbon emissions](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) per guest mile than jetliners, according to the London-based personal charter company Victor.<br> |
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<br>Prince Harry has safeguarded his [occasional usage](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) of private jets to ensure his family's safety, and has said that on the uncommon occasions he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers state incidents such as the furore over his schedule have actually added fresh difficulties for an [industry](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) currently striving to validate its contribution to [cutting business](https://forest500.org/rankings/companies/mission-newenergy-limited) costs.<br> |
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<br>"Incidents of flight shaming involving making use of personal jets are regrettable when you consider that our market has delivered fuel performance enhancements of 40% over the previous 40 years," stated Bombardier [Aviation President](https://www.businessnews.com.au/Company/Mission-NewEnergy) David Coleal.<br> |
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<br>Bombardier believes increased [sustainable fuel](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) usage will assist the industry make inroads with corporations and rich purchasers. According to market information, billionaires only have a 19% service jet ownership rate.<br> |
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<br>But even an image remodeling - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers including alternative fuel pumps for visiting planes - is unlikely to please all critics at the Oct 22-24 luxury jet event.<br> |
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<br>Environmentalists and some experts remain skeptical that biojetfuels, usually mixed 50-50 with kerosene, will make a substantial effect on public perceptions about high-end travel.<br> |
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<br>"No quantity of [jatropha curcas](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) or Brazil-nut fuel can make organization jets look eco-friendly," stated air travel analyst Richard Aboulafia.<br> |
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<br>Demand from organization jet operators for sustainable fuels now far surpasses supply and their interest could drive future production, Sherbacow said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) at its California plant, might expand production as much as 150 million gallons by 2022.<br> |
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<br>Corporate charter business and consultants are likewise seeing more interest from [consumers](https://www.bloomberg.com/profile/company/MNELF:US) who want to purchase carbon [credits](https://pitchbook.com/profiles/company/51278-86) to [offset emissions](https://pitchbook.com/profiles/company/51278-86) from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a corporate jet utilization research study his business just recently completed for a Fortune 500 business.<br> |
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<br>"At the end of the day, I think that price, expense per hour, variety, speed and efficiency, that's still the (sales) chauffeur. But I think individuals are ending up being more familiar with the sustainability of operations and how it affects the planet." (Reporting By [Allison](https://www.pinterest.com.au/missionnewenergy/) Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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