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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las Vegas high-end jets are luring buyers with their smooth shapes, [plush cabins](https://pitchbook.com/profiles/company/51278-86) - and increasingly, their use of [alternative fuels](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html).<br> |
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<br>[Fuel producers](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) and [jetmakers](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) are keen to [showcase unique](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) types of aviation fuel considered less harmful to the environment, from used cooking oil to the definitely less attractive meat waste.<br> |
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<br>[Business jet](https://www.bloomberg.com/profile/company/MNELF:US) operators, like airline companies, have actually acquiesced environmental pressure on air travel and devoted to halving carbon emissions by 2050 [compared](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) to 2005.<br> |
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<br>Their hope is that adopting eco-friendly fuel to [suppress emissions](https://www.bloomberg.com/profile/company/MNELF:US) could make organization jets more attractive to purchasers - specifically corporations facing concerns over sustainability from shareholders or green project groups.<br> |
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<br>The accessibility of less contaminating private jets could likewise spare the rich and popular the unfavorable promotion experienced by [Britain's Prince](https://forest500.org/rankings/companies/mission-newenergy-limited) Harry and his better half Meghan over a current private jet journey to southern France.<br> |
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<br>Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The [current waste-based](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) fuels consist of "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) [producer](https://forest500.org/rankings/companies/mission-newenergy-limited) World Energy, which produces fuel from meat waste utilized by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>A few of the other 79 airplane on display screen are [anticipated](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) to be powered by 150,000 gallons of other eco-friendly fuel mixes expected to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets account for less than 0.1% of overall yearly carbon emissions globally, but can produce, usually, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter firm Victor.<br> |
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<br>Prince Harry has actually protected his periodic usage of personal jets to guarantee his family's security, and has said that on the rare events he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers say events such as the furore over his schedule have added fresh obstacles for an industry currently making every effort to validate its contribution to cutting business costs.<br> |
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<br>"Incidents of flight shaming involving using private jets are unfortunate when you think about that our market has provided fuel effectiveness enhancements of 40% over the previous 40 years," said Bombardier Aviation President [David Coleal](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd).<br> |
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<br>Bombardier thinks [increased sustainable](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) fuel usage will help the industry make inroads with corporations and wealthy buyers. According to market data, billionaires just have a 19% company jet [ownership rate](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm).<br> |
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<br>But even an image remodeling - with jets sporting stickers like "this aircraft flies on sustainable fuels" and organisers including alternative fuel pumps for going to airplanes - is unlikely to please all critics at the Oct 22-24 high-end jet occasion.<br> |
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<br>Environmentalists and some analysts remain skeptical that biojetfuels, usually mixed 50-50 with kerosene, will make a substantial effect on public perceptions about high-end travel.<br> |
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<br>"No amount of [jatropha curcas](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) or Brazil-nut fuel can make service jets look eco-friendly," stated air travel analyst Richard Aboulafia.<br> |
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<br>Demand from business jet [operators](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) for [renewable fuels](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) now far surpasses supply and their interest could drive future production, Sherbacow said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) at its California plant, could expand production up to 150 million gallons by 2022.<br> |
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<br>Corporate charter business and [specialists](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) are likewise seeing more interest from customers who wish to purchase carbon credits to balance out emissions from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a business jet utilization study his business recently finished for a Fortune 500 business.<br> |
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<br>"At the end of the day, I believe that rate, cost per hour, range, speed and performance, that's still the (sales) motorist. But I think people are becoming more aware of the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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